Khalfan Mohamed AlMuhairi, Borouge's Senior Vice President, Region Middle East and Exports, announced the launch of five new solutions. The first is intended for the infrastructure industry, while the next four are intended for advanced packaging industries to fulfill rising demand in the Middle East, Africa, and Asia.

AlMuhairi told the Emirates News Agency (WAM) that the launch complements Borouge's growth and innovation plan by growing its market share in the infrastructure pipe sector, which is worth about $1 billion in the company's key areas.

In response to consumer demand, he added, Borouge has unveiled its first-ever Bulk Continuous Filament (BCF) product, designed for fiber and carpet applications, to target a $100 million market in the Middle East and North Africa region, providing a strong opportunity for Borouge to grow its market share.

Addressing the drivers of expanding demand, he stated that demand for Borouge's premium and differentiated polyolefin solutions is increasing throughout the Middle East, Africa, and Asia Pacific. The company intends to capitalize on demand-driven trends, such as rising urbanization due to population expansion in our main regions.

"Our latest solutions are designed not just to fulfill the needs of modern communities, but also to contribute to more sustainable production processes for our customers by enhancing manufacturing energy efficiency and lowering carbon footprint. Borouge is dedicated to commercial excellence through innovation, and we look forward to exploring new areas of growth," he said.

Speaking about the infrastructure solution, AlMuhairi stated that the company has developed innovative solutions in the field of infrastructure using advanced Borealis Borstar® nucleation technology. The latest infrastructure solution is designed for water piping applications, delivering hot and cold water to homes around the world. The innovative solution provides unrivaled long-term pressure performance, even at very high temperatures, and is totally recyclable after a 50-year lifespan.

In support of the "Make it in the Emirates" effort and the national "In-Country Value programme," he stated that Borouge has launched its BCF product, a versatile polypropylene (PP) material, to fulfill the expanding demands of UAE carpet manufacturers. Borouge contributes to the national In-Country Value Programme by providing unique PP material to local manufacturers, while also raising the competitiveness of 'Made in UAE' solutions.