Ittihad Paper Mill: Transforming the Paper Industry with Quality, Innovation, and Strategic Growth

If we look at the printing and writing industry, it has seen limited growth in the USA and Europe in recent years, even before disruptions from COVID-19 and logistical challenges in 2021-2022. But in contrast to this, Asia, Africa, and the Middle East have experienced modest increases in paper consumption, particularly in China, driving substantial industry investments. However, one of the pressing challenges that haunts the industry is price competition, particularly from integrated mills in the Far East, such as China and Indonesia, which flood the market with cheaper products, especially during low demand. While India is present in this market, it is not considered a major disruptor. Adding to all this, clients are also affected by price fluctuations due to the price-sensitive commodity market.