National Care Company: Redefining Cleanliness With Premium & Cost-Effective Detergent Solutions In The Middle East

Mohammed Hasan Zanbil Al-Zahrani, CEO, National Care Company

According to a recent report by Expert Market Research, the Detergents and Cleaning Products market in the Middle East was valued at $8.45 billion in 2023 and is expected to grow at a CAGR of 4.30 percent between 2024 and 2032. This growth is attributed to factors such as growing population, shifting lifestyles, and increasing awareness about hygiene and cleanliness. As consumer expectations evolve, there is a rising demand for detergents that are effective, eco-friendly, affordable and ethically produced. Yet, a significant portion of industry players still rely on conventional offerings, often overlooking the shifting needs of their customers. National Care Company stands as a trailblazer in the industry, renowned for producing high-quality, eco-friendly cleaning solutions that prioritize safety, affordability, convenience and ethical integrity.

Established in 1982, National Care Company has become a leading name in the production of high-quality cleaning solutions, including liquid and powder detergents, as well as an extensive range of ancillary products. With its operations based in a purpose built, state-of the-art facility in Dammam’s Second Industrial Park, the firm has consistently demonstrated a commitment to excellence, innovation and sustainability. Over the decades, the firm has leveraged cutting-edge technology and industry expertise to meet the evolving needs of its customers across various sectors. “Our unwavering focus on quality, combined with a strong emphasis on research and development, has allowed us to maintain a competitive Mohammed Hasan Zanbil Al-Zahrani CEO edge in the global market”, says Mohammed Hasan Zanbil Al-Zahrani, CEO, National Care Company.

Premium Raw Materials
National Care Company has cultivated its reputation by adhering steadfastly to the principle that consistent quality is paramount to success. This commitment is reflected in its meticulous selection of raw materials, which are sourced exclusively from reputable and dependable suppliers. The enterprise makes sure that these materials must first pass stringent quality and performance evaluations to ensure they meet the company’s high standards. Furthermore, the firm implements a rigorous quality control process, wherein every batch of products undergoes comprehensive testing in its state-of-the-art laboratories.

National Care Company delivers an extensive portfolio of high quality products tailored to the diverse needs of industries, including degreasers, floor polishes, car shampoos, fabric softeners, hand soaps, automatic dishwashing liquids and bleaches. These solutions are meticulously packaged and supplied in premium-grade intermediate bulk containers, available in 20L, 25L, and 30L capacities, ensuring efficiency and convenience for clients.

National Care Company affirms that all specifications and performance criteria are fully met before the products are approved for distribution, reinforcing the company’s dedication to excellence at every stage of production

Multifaceted Client Base
Renowned for its exceptional quality and commitment to sustainability, National Care Company has achieved remarkable market visibility, capturing the attention of discerning consumers and major supermarket chains alike. The enterprise has also launched specialized disinfectants designed to provide robust biosecurity for a variety of animal production projects. The firm’s core values emphasize delivering high quality service, producing efficient and reliable products and ensuring cost effectiveness, all of which contribute to its strong relationships with customers both within Saudi Arabia and in export markets. 

National Care Company is deeply committed to maintaining the highest standards of product excellence while prioritizing environmental sustainability. This dedication is reflected in its adherence to a robust integrated management system, which seamlessly integrates quality and environmental management processes. Each product undergoes a comprehensive and meticulous quality control framework, involving multiple stages of rigorous testing and evaluation. Only after successfully meeting these stringent criteria does a product receive certification, signifying its readiness for launch. This approach not only ensures the reliability and safety of the products but also reinforces the firm’s commitment to delivering value to its customers and safeguarding the environment. 

National Care Company proudly operates five advanced manufacturing facilities, collectively covering 50,000 square meters, establishing itself as the largest local manufacturer in the GCC region. The enterprise proudly serves a distinguished clientele, including industry leaders such as Panda, Carrefour, Tamimi, Bindawood, Farm Superstores, Geant, Clean House, Diversey, Lulu and Ramez, while continually attracting prospective clients. With a diverse and expansive clientele spanning Saudi Arabia, Bahrain, Kuwait and the UAE, the firm has also extended its reach to European markets through strategic exports. 

Future Endeavors
Looking ahead, National Care Company is channeling its efforts into the development of pipeline products, with plans to secure patents for these innovations. This forward-thinking approach underscores its commitment to industry leadership and continuous growth. By adhering to stringent manufacturing standards and prioritizing customer satisfaction, the enterprise is continually planning to set benchmarks in the detergent and cleaning products industry in the years to come.


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