Min Su Chu, Managing Director, Samsung Electronics

The growing popularity of mobile devices, home appliances, and new technology is exploding the consumer electronics market in the Philippines. The country’s expanding middle class, the growth of remote work, and online education are driving the country’s digital economy expansion. However, the speed of technological evolution poses a few challenges to Filipino consumers. There is a need for solutions that are future-proof as the product lifecycle is short and businesses struggle to keep up with the latest advancements. In places that are not close to the city centers, there are obstacles to logistics. Moreover, too much dependence on cash on delivery for payment makes transactions difficult, especially for high-value electronics.

Samsung Electronics Philippines Corporation (SEPCO), a subsidiary of the South Korean technology giant, has been on the front lines in solving these challenges. Today SEPCO is a leading player in the Philippine market by leveraging its expertise gained from the global experience to the local context. Its work is based on Samsung’s core philosophy of delivering cutting-edge technology and meaningful experiences for its customers.

Pioneering Innovation for a Dynamic Market

The emphasis on innovation by Samsung has bridged the gap between what consumers want and what is technologically possible. The company is constantly investing in research and development to introduce new products time and again as the products become obsolete rapidly. For example, the company has smartphones equipped with the most advanced processors, 5G connectivity, and high-resolution displays so Filipino consumers can enjoy the latest technology.

Along with home appliances and wearables for modern lifestyle, Samsung is also offering a wide range of mobile devices. For the company, solutions such as energy-efficient refrigerators and washing machines have found resonance with Filipino households as have smartwatches that can track health and are connected.

Customer focus is at the center of Samsung’s success in the Philippines

Building the Strong Distribution Network

Having recognized the logistical challenges of the Philippine archipelago, Samsung built a comprehensive distribution and logistics system. Samsung builds up partnerships with local distributors and sophisticated supply chain management so that their products also get to the most remote locations. It also improves the availability of products and ensures that items arrive safely and on time.

To respond to repairs and inquiries, Samsung also has customer service centers spread out all over the Philippines. They play an important role in making sure products are long-lasting and helping consumers trust in products, a common challenge in the consumer electronics market.

Flexible and Inclusive Payment Solutions

In giving the Filipino consumer more flexibility to pay for their purchases, Samsung has introduced flexible payment options. The company has also partnered with leading financial institutions to enable its products with installment plans to make them more accessible to a wider audience. Samsung addresses the cash-on-delivery reliance, which, in turn, allows consumers to invest in high-quality electronics with greater convenience and financial security.

Additionally, Samsung has been building on its e-Commerce endeavors which have made shopping easy online. The company has integrated secure payment systems and runs promotional deals that enable the regular consumer to purchase premium devices at a lower price.

Customer-Centric Values in Action

Customer focus is at the center of Samsung’s success in the Philippines. Its core values guide the firm in its tailoring of products and services to the Filipino consumer. It is evident in programs that make upgrading easier and eco-friendly product designs that match up to global sustainability goals.

In addition, Samsung supports educational and community-driven projects in the Philippines. The company aligns its success with the nation’s progress by empowering local communities through digital literacy programs and corporate social responsibility efforts.