According to a top corporate executive, Bengaluru-based electric two-wheeler startup Ather Energy is in the process of increasing its production capacity by creating a new manufacturing facility. The company is currently in talks with several State governments to determine the location for this facility; however, the new facility will almost certainly be located outside of Tamil Nadu and Hosur, where Ather already has a manufacturing presence, according to Ravneet Phokela, the Chief Business Officer. With both facilities combined, it can produce 420,000 units per year.
Furthermore, the company intends to develop new items and expand its market reach. While the domestic market for electric vehicles remains strong, the EV maker is preparing to debut worldwide with an official announcement soon.
"International is an important part of our plans." However, worldwide expansion typically pays off the scale in four to five years. If we want dividends in five years, we must start investing now. We could make an announcement for the first market as soon as the next couple of months."
Based on a thorough research of global markets, the company has found significant demand from three important clusters: Southeast Asia, Latin America, and the European market. Although the first market's specifics were not disclosed, the Chief Business Officer stated, "At the moment, our focus is on entering the easy market."