Dabur India, a leading fast-moving consumer goods (FMCG) company, has unveiled plans for a new greenfield manufacturing facility in South India, signaling an investment of Rs 135 crore. The facility will focus on producing a variety of Dabur's ayurvedic healthcare, personal care, and home care products, including honey, Red paste, and Odonil air fresheners.

Dabur India's Chief Executive Officer, Mohit Malhotra, highlighted the strategic move, stating that the decision to establish the new unit is driven by the significant growth of the company's business in South India. Currently, the southern region contributes approximately 18-20% to Dabur's domestic business. Malhotra emphasized that the new manufacturing facility aims to efficiently meet the rising demand for Dabur products in the region.

This initiative marks Dabur's inaugural investment in South India, where the company has witnessed an increasing market share. Known for products like Real fruit juices and Hajmola candy, Dabur India currently operates 13 domestic manufacturing locations.

The upcoming facility is designed with a strong emphasis on energy conservation, incorporating sustainable practices in both its design and operation. Dabur India is committed to environmental responsibility, planning to construct an energy-efficient building and deploying state-of-the-art technology for effluent treatment, as stated in the company's release.

This strategic investment not only aligns with Dabur's commitment to meeting local demand but also presents an opportunity to generate employment in the region. The move reflects the company's dedication to expanding its manufacturing capabilities and addressing the growing consumer needs for Dabur products in South India.