Thomson, a French consumer electronics brand that operates in India through its brand licensee Super Plastronics Pvt Ltd (SPPL), announced a Rs 200 crore investment in a washing machine plant on Thursday. According to the new announcement, the company will build a cutting-edge plant for semi-automatic washing machines.

Besides, the company also launched new series of TVs and washing machines for its Indian consumers, which would be available on online marketplace Flipkart.

"With our new investment of Rs 200 crore in the wash plant and our collaboration with Flipkart, we are confident in further strengthening our presence in the category," said SPPL CEO Avneet Singh Marwah. We are always excited to offer new products with cutting-edge technology to our customers, and Thomson has a massive lineup of 25 models that we plan to launch throughout the year."

Thomson is now in its fifth year of operation in India. With its lineup of smart TVs, the brand re-entered the Indian market in 2018. It has since expanded into several verticals.

"Thomson will continue its efforts to tap the vast untapped market potential that India represents," the company stated.

On Thursday, Thomson launched an all-new FA series TVs with Realtek processor, Google TVs with 4k display and an all-new series of semi-automatic washing machines in 9 kg, 10 kg, 11 kg and 12 kg categories.