A bird's-eye view of Peenya, one of Asia's largest and oldest industrial areas in Bengaluru, reveals a sprawling, semi-lush area filled with large concrete buildings covered in colourful tin roofs, constant people movement, and off-boarding and onboarding from the metro station.

Many large and small manufacturing companies in the region are located in industries such as precision goods, engineering and electrical goods, fabrication products, EV motors, generators, and textile and rubber moulding.

It is now also home to many startups. Peenya is home to at least 10-20 manufacturing startups, including Ati Motors, Ethereal Machines, and Optimised ElectroTech.

Most startups in the city are typically concentrated in areas such as Koramangala, Indira Nagar, HSR, Bellandur, and Whitefield. However, Peenya's history as a manufacturing hub makes it appealing to startups looking to expand in this space.

"For many years, it was accepted that factories should be located on the outskirts and headquarters in the heart of the city, but Peenya is now creating a holistic ecosystem in which there is no need to establish a factory and headquarters in separate locations...Talent at all levels, junior and senior, wants to work here', said Saurabh Chandra, cofounder and CEO of Ati Motors.