ITC announced on September 3 that it will invest approximately Rs 1,500 crore in Sehore, Madhya Pradesh, to establish an integrated food manufacturing and logistics facility as well as a sustainable packaging products manufacturing facility. The two projects, which span nearly 57 acres, will benefit Madhya Pradesh's agricultural and manufacturing sectors, according to an ITC statement.

"When completed, the two projects will entail a total investment outlay of Rs 1,500 crores, supporting livelihoods across sustainable value chains," it said.

While the food plant will manufacture ITC's products including atta brand Aashirvaad, Sunfeast biscuits, and 'YiPPee!' noodles, the moulded fibre products facility will be a pioneer in sustainable packaging, contributing to plastic substitution in areas such as packaging for electronic items, FMCG, and the food and beverage sector.

"ITC's investment in the food processing sector through the facility at Sehore is poised to add value to the state's manufacturing sector and support inclusive agri-value chains." "ITC believes that the food processing sector, being at the intersection of agriculture, industry, and services, can make a multi-dimensional contribution to the state's economy by enhancing the competitiveness of the food value chain," it said.

Commenting on new investment projects in Sehore, Chairman Sanjiv Puri stated that ITC has expanded its footprint across all three sectors of Madhya Pradesh's economy - agriculture, manufacturing, and services - over the years.