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Lexus to Follow Tesla's Footsteps in its EV Manufacturing Venture

Asia Manufacturing Review Team | Friday, 22 September 2023

 Asia Manufacturing Review Team

Lexus, led by new global CEO Takashi Watanabe, is looking to learn from Tesla's successes in order to accelerate its entry into the electric vehicle (EV) market, according to Electrek.

Watanabe, who took over as Lexus president in April, stated that the company will "humbly look at and learn from" Tesla's successes. The luxury automaker aims to sell one million electric vehicles per year by 2030, with an all-electric lineup by 2035.

Despite Lexus and its parent company, Toyota, selling 24,466 electric vehicles combined last year, these figures represent less than 1% of their total sales. This contrasts with Tesla Inc., the market leader in electric vehicles.

Toyota recently unveiled new technologies and manufacturing methods, such as advanced EV batteries and manufacturing upgrades. These enhancements, which will be available in 2026, are part of the company's efforts to close the gap with Tesla.

Lexus' next-generation EV is expected to be unveiled at the Japan Mobility Show, with a 2026 release date.

Toyota's Lexus division is the company's luxury vehicle division. Lexus is Japan's best-selling premium car brand, with vehicles sold in over 90 countries and territories worldwide. In terms of market value, it ranks among the top ten Japanese global brands. The Lexus headquarters are in Nagoya, Japan. The operational centres are in Brussels, Belgium, and Plano, Texas, USA.