Mahindra Tractors debuted 'Oja', a new tractor line under its worldwide tractor program, K2. Mahindra OJA tractors will be produced only at Mahindra's Zaheerabad tractor factory, which is one of South Asia's largest and Mahindra's youngest tractor production operations.

Mahindra's Zaheerabad business also distributes the company's next-generation Yuvo and Jivo tractors, as well as the recently announced Plus Series of tractors.

Mahindra is now the only tractor manufacturer in Telangana, having spent over Rs 10.87 billion at Zaheerabad. The agricultural equipment sector employs about 1,500 people and has a two-shift capability of more than 100,000 tractors per year.

In a press release, Mahindra and Mahindra Limited president (Farm Equipment Sector) Hemant Sikka stated, "The OJA is Mahindra's Future Ready approach to tractorization for improved performance and productivity, through which we aim to transform farming and enrich farmers' lives."