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Montra Electric's Super Auto Bestowed with 2023 International Red Dot Design Award

Asia Manufacturing Review Team | Thursday, 02 November 2023

 Asia Manufacturing Review Team

Pertaining to the “Design Concept” category held in Singapore, Montra Electric has won the prestigious International Red Dot Design Award.recognized as an “Innovative Last Mile Mobility Electric Passenger Vehicle”, the award was awarded to Montra Electric for its revolutionary Three Wheeler Super Auto.

This renowned prize is a resounding testament to the exceptional design of the Super Auto, which is poised to revolutionize the landscape of last-mile mobility vehicles. In a highly competitive field of over 3,400 creative product entries from throughout the world, just 6% got the Red Dot Design Award. This prestigious award was given to only 11 applicants in the mobility industry. A team of 22 international experts painstakingly evaluated each submission, selecting goods that not only displayed exceptional design but also suited to the specific demands of their target audience.

"We are thrilled to receive this esteemed international award," said Sushant Jena, Head of Montra Electric's 3W Division. The International Red Dot Design Award recognises our steadfast dedication to purpose-driven design excellence and innovation. The Super Auto's sleek yet functional design reflects our commitment to creating mobility solutions that improve lives and instill a sense of ownership pride."

Montra Electric (TICMPL) Head of Design Raghavendra C Acharya emphasized Montra Electric's dedication to changing last-mile mobility through innovative, user-centric design. The Super Auto was deliberately designed not just to suit technical requirements, but also to raise the social standing of its owners, instilling a sense of pride. The design philosophy, which was founded on the concept of "PRESENCE," led to the development of an exceptional on-road and in-vehicle experience. Proportions are prioritized in the design, which includes a dynamic side-view silhouette, a forward-leaning posture, taut surfaces, and a well-sculpted rear.

Montra Electric's design philosophy balances aesthetic appeal, cost, and functionality. The vehicle provides excellent space management and versatility to meet a wide range of consumer needs, making urban commuting an outstanding experience.