Power Gummies, a direct to consumer nutraceutical product manufacturer, announced a $2 million investment in establishing a manufacturing plant in Manesar, Gurugram, to meet rising demand for its supplements. The plant has the capacity to produce 10,000 bottles per day.

In addition, Power Gummies Junior marked the company's entry into products specifically designed for children.

"At Power Gummies, our goal has always been to provide safe, high-quality nutrition solutions that people enjoy. This investment is a significant step forward in our journey to provide high-quality health supplements that meet a wide range of needs', said Divij Bajaj, founder and CEO of Power Gummies. "By partnering exclusively with Power Gummies and Apollo 247, we hope to empower parents to prioritise their children's health and wellness."

According to market research firm Euromonitor, the Indian nutraceuticals market is currently worth Rs 47,000 crore, with fortified and functional food products accounting for half of the segment, followed by dietary supplements, which account for a quarter of the segment.

Mainstream fast-moving consumer goods companies, primarily in the functional food category, have entered the market.