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Range Rover Electric Waitlist is Officially Open

Asia Manufacturing Review Team | Thursday, 14 December 2023

 Asia Manufacturing Review Team

Range Rover has officially launched the waitlist for the much-anticipated Range Rover Electric, taking another step towards electrification. This precursor comes before the formal start of orders to prospective clients. The Range Rover Electric is prepared to produce performance comparable to the flagship Range Rover V8, showcasing Land Rover specialists' famous all-terrain prowess—a signature feature since the brand's founding in 1970.

Current efforts include intensive physical prototype testing, with engineers working on creating the quietest and most refined Range Rover to date. Range Rover's first fully electric car promises to retain the company's signature British design while improving towing, wading, and all-terrain capabilities beyond that of rival luxury electric SUVs.

The first production vehicles were built after a year-long virtual development phase that included rigorous tests of front-end robustness, multi-body system analysis, and simulated wading trials at speeds of up to 50 km/h. Global on-road testing has begun, traversing varied terrains ranging from the frigid landscapes of Sweden to the dry heat of Dubai, with temperatures ranging from -40°C to +50°C.

This sophisticated global physical testing programme has been designed specifically for Range Rover's first totally electric vehicle. Underfloor, battery durability, chassis integrity, and dynamic vehicle performance have all been rigorously evaluated while allowing for thermal derating.

"We're seeing the highest levels of client demand in our 53-year history," said Geraldine Ingham, Managing Director of Range Rover. As a result of this extraordinary achievement, we're today opening the official waitlist today for the chance to be among the first to put a pre-order for the most anticipated Range Rover in recent history."

The Range Rover Electric will be designed, engineered, and manufactured entirely in the United Kingdom. Production will take place in Solihull alongside existing mild and plug-in hybrid Range Rover vehicles, utilizing the adaptable Modular Longitudinal Architecture (MLA). The assembly of batteries and Electric Drive Units (EDUs) at JLR's state-of-the-art Electric Propulsion Manufacturing Centre in Wolverhampton, UK, is a pioneering development. This step demonstrates Range Rover's commitment to electrification, which aligns with the company's ambitious 2039 net-zero carbon target.

"We are on track to create the quietest and most refined Range Rover ever," stated Thomas Müller, JLR's Executive Director of Product Engineering. And, as has been the case throughout history, Range Rover will continue to set the bar. It was the first of its kind. An electric premium SUV that lives up to the Range Rover brand. A truly worldwide premium item, hitherto unseen in the industry. The Range Rover Electric, designed in the heart of the United Kingdom, will sit alongside its mild hybrid [MHEV] and plug-in electric hybrid [PHEV] siblings, providing a wide range of options to match our clients' needs."