Royal Enfield seeks to leverage the growing demand for mid-size motorcycles in the Asia Pacific area, seeing Thailand as a crucial market with significant growth opportunities. The nearby assembly plant enables more effective distribution and improves customer satisfaction. This tactical decision coincides with Royal Enfield's international growth strategy, targeting markets with significant growth opportunities.

The company has opened its inaugural wholly owned assembly facility in Thailand, signifying a major growth in the Asia Pacific area. This CKD (Completely Knocked Down) facility located in Samut Prakan province, Bangkok, represents Royal Enfield's dedication to the expanding market and will first cater to Thailand before branching out to other nearby regions.

The facility, covering 57,000 square feet, has a yearly output surpassing 30,000 units and is the company’s sixth international CKD assembly site.

B Govindarajan, CEO of Royal Enfield, during the plant's inauguration, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from the international audience who are looking for motorcycles that are accessible and are a unique extension of their personality. We have an evocative range of motorcycles across various platforms catering to our global audiences."

Royal Enfield has established CKD assembly facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal. The plant in Thailand is the newest facility in its worldwide manufacturing network. This new manufacturing facility highlights the company's dedication to increasing its international reach and enhancing its standing in important markets.