Satya Intl, an international conglomerate, will produce and provide Duracell-branded batteries and automotive power tools across various Asian and African nations. This licensing contract permits Satya Intl to provide a wide variety of products such as lead acid, tubular, inverter, and UPS batteries, as well as battery chargers, maintainers, and jump starters. The product is expected to launch in mid-February 2025, with availability starting in April 2025. Satya Intl seeks to take advantage of the increasing need for top-notch automotive products, particularly in India, where they hold a strong position.

Satya Intl obtained a licensing deal with Duracell, a well-known brand in batteries and power products. This collaboration enables Satya Intl to manufacture and market a wide array of Duracell-branded items. These items include different types of batteries, such as lead acid, tubular, inverter, and UPS batteries, serving a range of customer requirements.

Satya Intl will additionally launch a range of automotive power accessories featuring the Duracell brand. These accessories will feature battery chargers and maintainers, as well as jump starters. This all-inclusive package intends to deliver customers a thorough solution for managing vehicle power.

This strategic alliance represents an important milestone for Satya Intl in broadening its footprint in the automotive and power accessory sectors. The organization anticipates that this initiative will provide considerable value, improved performance, and greater convenience for customers.

Rakesh Sharma, Managing Director at Satya Intl, stated, "Our licensing agreement with Duracell Inc., of USA marks a significant milestone in our journey to enhance the automotive & tubular batteries and automotive accessories market in Asia and Africa. We aim to bring unparalleled value, performance, and convenience to our customers. Notably, we have a strong presence in India, where the demand for high-quality automotive products and power accessories is rapidly growing."