Aluna: Adding Value To Picture Frames With Innovation And Experience

In terms of revenue, the global picture frame market size is projected to reach $15.20 billion by 2032, according to Zion Market Research. In Japan, this market is gradually gaining momentum due to the influence of two factors. Picture frames that define the traditional aesthetics of Japan are undergoing further beautification with changing consumer behavior. Secondly, manufacturers are also trying to bring in Western designs to give new dimensions to creations and go global with their products. However, compared to wooden frames that have been dominating the industry for long, Aluminium as a raw material has gained acceptance in the Japanese market.

There is a need for picture frame manufacturers who can provide products that comply with this changing demand in the market. Aluna realized this necessity in the market and grabbed the opportunity to provide premium quality picture frames made out of Aluminium. “Aluminium is lighter than wood and also can be shaped as per product requirements. We are also able to provide impeccable finishing in our products that make them look elegant from all angles”, mentions Takeshi Yukiyama, President & CEO, Aluna.

“Our products have been appreciated and recognized by all the clients. The beauty and elegance of our products are known by consumers all across the country, and they have been able to add to the integrity of the Japanese picture frames market”, he adds.

We strive not only to enhance the beauty of our products but also to cultivate the beauty of our employees' hearts, aiming to build a company that lasts for 300 years

Uniqueness in Approach
To understand how the company has been able to sustain itself in the market, we need to know about the philosophy it goes by. We have witnessed the growth of technology in all sectors and indeed, several advanced software and hardware products can help manufacturers create good designs. But Aluna wants to stick to its roots at all times. It has gained recognition in the market with the beauty and uniqueness of designs that have been crafted by skilled artisans through sheer creativity and imagination.

To understand how the company has been able to sustain itself in the market, we need to know about the philosophy it goes by. We have witnessed the growth of technology in all sectors and indeed, several advanced software and hardware products can help manufacturers create good designs. But Aluna wants to stick to its roots at all times. It has gained recognition in the market with the beauty and uniqueness of designs that have been crafted by skilled artisans through sheer creativity and imagination.

To Aluna, manufacturing picture frames is an art form that further beautifies the spaces they are used in. This is the reason why the company uses all the traditional machinery and the creative skills of the artisans to manufacture products.

“To us, the quality and beauty of products are more important than the quantity of production. Every product undergoes a strict process of quality checks before being available in the market. We believe that beautiful products can only be created by employees with beautiful minds”, states Takeshi.

The company has a defined process to check the elegance of the products. Every frame produced by it has to look beautiful from all possible angles. A dedicated team is in charge of this aspect as Aluna prioritizes the appearance of its products. It aims that there should be appreciation for the design and artwork in the frames irrespective of their price. “Keeping the design aspect in place, we aim to become a responsible manufacturer.

The company has a defined process to check the elegance of the products. Every frame produced by it has to look beautiful from all possible angles. A dedicated team is in charge of this aspect as Aluna prioritizes the appearance of its products. It aims that there should be appreciation for the design and artwork in the frames irrespective of their price. “Keeping the design aspect in place, we aim to become a responsible manufacturer and use more than 95 percent recyclable components as our raw materials. When it comes it large-size frames, it becomes a little challenging with wood but not with Aluminium, as it is lightweight and durable at the same time. The usage of this material adds further value to our products and also to the lives of our customers”, he adds.

Future Roadmap
The company has been part of the Japanese picture frames market for a very long time and has gained significant trust and recognition in the market because of its unique designs and premium quality. It uses traditional equipment and will continue to use the same in the coming years. It has given priority to the development of the workforce and will continue to add more skilled people to the team. “Now, we are attempting to export to Asian markets like Hong Kong and Taiwan, and looking ahead, we want to export to Europe and the U.S. We are bringing Western design philosophies into our products and will be soon prepared for the global demand. Rather than expanding our revenue scale, we aim to build a company that endures. Our ultimate goal is to become a ‘300-year company’”, concludes Takashi.